Problem: No one can find your website. What now? Solution: It needs optimising for Google searches.
How does it work?
We have developed a tried and tested method which we call our Natural Search Strategy. See opposite column for more details. Forget Google Adwords, Pay Per Click campaigns and Social Media. You won't need them with our expert service. A once-off optimisation will boost your Google Page Ranking, yielding more enquiries for your products and services. A regular tweak will keep your website up there for less cost than one ineffective advert in a local paper.
How long does it take?
Usually within a week or so you'll be able to find your website by searching for the product or service you offer, rather than your company name.
How much will it cost me?
Starting at €450 to optimise a small website, we will add links from our sites to yours. We also tweak the page code on your website in a way Google will find very attractive.
You can also stop paying for Golden Pages entries and Pay Per Click campaigns once your site gets highly placed. An effective website from us can actually save you money.
How do I start?
Look at our portfolio for examples and then contact us for a no-obligation look over your website and a very competitive, recession-busting quote.
"It's good to get all this feedback and enthusiasm, far more pro-active than we're used to. Manor Stone, Co. Laois"
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How to avoid paying for Google Adwords and Pay Per Click
1. Paid listings can be purchased through Pay per Click 'PPC' such as Google's Adwords service and can achieve results almost instantly. However once you stop paying or 'bidding' your website will disappear altogether. What you really need is to be listed highly on Page 1, without paying per click.
2. The purpose of natural or organic optimisation is to achieve long-term high ranking listings in the 'free & natural' section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC. If you get us to design your site, you get high quality incoming links to your site and you don't have to waste time & money honing your PPC adwords campaign.
Did You Know - only around 18% of searchers actually click on the paid adverts. Just like in a local paper, people know they are adverts and are wary. If you can get highly-placed web results, using natural, 'organic' search practices, you will get more people viewing your website. This has become our main area of business. Most websites are not performing to their full potential and need "tuning" up for search results.
We provide quality incoming links to your website - fast-tracking your Google Page Ranking and keeping it up there with the best.
Think Bigger - think Bigger Picture
We are different. We specialise in getting Natural Search Results for our clients on the web. We expertly optimise websites to comply with Google best practice. Combined with links from our own highly-rated sites, it adds up to a powerful combination. Simply put, using our Natural Search Strategy, we'll get traffic to your website. See our portfolio page for active examples.
But don't just take my word for all this. Read how people search the web:
Organic search results are focus point for internet users Search ads are being overlooked by internet users, according to a study conducted by User Centric, which revealed that while 100 percent of users looked at the organic search results on Google and Bing, just 28 percent checked out the right-hand side search ads on Google, and 21 percent did the same on Bing. The results highlight the growing importance of SEO (search engine optimisation) as users are increasingly ignoring ads and focusing instead on organic search results. Source: EMarketer.com
CASE STUDY - Google Search results boost.
Example of web search marketing for small businesses in Ireland:
before optimising - no SEO
After 11 years online, this very successful Irish company had a Google Page Ranking of just 1 (!). A content-managed site such as this will not achieve high rankings with Google unless the managing web company take the trouble to optimise the Page Titles, Descriptions, Alt text on images and seek quality incoming links. These are the elements which Google looks for in ranking a website.
Sadly for Irish businesses, this rarely occurs, leaving the website languishing on Page 2 or 3 of Google searches where few searchers venture (some 95% of searchers don't look beyond Page 1). Less sales leads and enquiries can make the difference between keeping afloat or going under in the harsh economic reality we all face.
After optimising by Bigger Picture Web
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Pay Per Click - why it doesn't always pay
Pay Per Click (PPC) will only yield results while you continue to pay. If you stop, the adverts vanish. Even when the adverts appear, only 18% of searchers click on paid adverts. Many general searches are not done by potential customers but you still pay when they click.
The goal for a business website is to be listed on 'organic' or unpaid seaches. This is what we specialise in doing. It not only works, it works out cheaper than most PPC campaigns and your website stays up there with only minor tweaking each month. We don't waste your time* with Social Media campaigns which only work for transient, shallow advertising stunts.
*We do however recommend YouTube for good incoming links which costs you nothing to set up. You can run a blog or Facebook page for updates if it suits your business. Again this is free but you still need an optimised website to get Google results.
What We Do Best
We optimise websites for organic results on Google by adding all the above elements, especially quality incoming links from our 3 established websites in Ireland and the UK, yielding fast and rapidly-rising page ranking on Google (which means more enquiries, more business opportunities and sales leads for our clients).
What are the costs?
A one-off optimisation of a medium-sized website costs less than 2 months average pay-per-click outlay and subsequent tweaks cost only €70 per hour, making this the most cost-effective marketing strategy open to Irish business online today. Small websites can be optimised for €400 upwards.
What do I do now?
Contact us for an estimate. We are a friendly, efficient company and our sites are hand-built and hosted in Ireland. As a client, you get links from our sites to yours, fast-tracking your Google Page Ranking.
Recession-busting, effective website design and search engine optimisation from the experts
Time to optimise Your website
Since 1997 we have been designing effective small business website
online promotion techniques which will get your business found on Google:
What is organic listing?
It is important to understand the difference between 'organic website optimisation' and 'paid listings'. Please see the diagram above. Basically the difference is cost. There is no ongoing cost for organic listings. We specialise in organic listings for small business websites.
WEBSITE OPTIMISATION PRICES:
OPTION 1:
Get a fully designed, unique and effective small 3 page website from €650 (plus domain name & hosting for €70 p.a.) Included is Google Search Optimisation so your website will appear very high up on Google searches within a
few days. (This is normally offered as a separate and expensive service
by web design companies).
OPTION 2:
Get
us to optimise your existing small website for Google. Depending on the size
of your site, this can be money well spent. Prices start from only €450 for a basic site, one-off optimisation. The bigger the website, the more you can expect to pay.
No contract - pull out at any time with no obligation
Why choose us?
We have a track record stretching back to 1997, designing well-positioned websites on Google.
Why settle for anything less? See portfolio for actual successful
business examples such as Stoneworld, Outdoorfun.ie, Carlow Tourism,
Garrison House self-catering, Butler Court Kilkenny, Moongate
Jonathan Dickson construction - media launch set & project builders of the Anthony McCall column in Liverpool, for the UK 2012 Olympics
...
About Us
"We make practical, hard-working business websites with beautiful
photography. Websites are highly optimised to get the best from Google
Searches. All our services are backed with an excellent track record,
dating back to 1997.
We understand images: Irish Photographic Federation Double Gold Medallist for Digital Imaging 2001
Did you know?
More than 80% of all purchases now begin with a web search. We get your website highly placed on Google with our cost-effective service. See some examples here.
Discover how you will benefit from our innovative Natural Search Strategy:
Our very effective Natural Search / SEO work includes:
Highly-rated incoming links from our own highly-placed websites (Google ranks your website by the number of quality incoming links from other websites). This link strategy fast-tracks your Google Page Ranking. I only link to my clients. The single most important element of SEO.
Page Titles and Descriptions - arguably the most important part of a website (after quality incoming links) so far as Google's Page Ranking algorithms are concerned. We spend a lot of time getting these right so you get higher listings and more sales leads from your website.
ALT (image) tags packed with search terms to boost your Google Page Ranking. Make your photos boost your web search results with these often-neglected codes.
Clear, text-based navigation (secondary button-based navigation where desired). HTML-based web design, rather than Flash.
Whatever happened to Keywords? A few years ago, 'Keywords' were the answer to getting your website found. Sadly, these were manipulated by dodgy characters who tried to piggyback on certain phrases to get their websites up on searches. (eg "Britney Spears") Google got wise to this and its' robots do not now read the Meta tags (keywords) in your page code. This gives users a better search result. The good news is that Keywords can still be used but are better placed within your Page Titles, Description, Alt text (for images) and body copy (see below). This is how we build successful, Google-friendly websites. Along with our quality links to your site, it guarantees that Google will look favourably on your website.
Our Guarantee: By carrying out the above Natural Search Strategy steps and having our own links to your website you'll see a marked improvement in your website Google Page Ranking. Your website will therefore be highly placed on Google searches, generating interest in your products and services.
It does work, surprisingly quickly. See examples: Three of my Irish small-business clients enjoying top Organic (unpaid) Search Ratings on Bing and Google searches:
If your Google Page Ranking is less than 3, you are missing out on traffic and enquiries. Our web marketing strategy has been evolved since 1997 and is tested & proven to work (quickly and ethically). Give us a call to discuss how we can make your website rise above the commonplace and start to bring in sales leads for your business: See our portfolio here
We
build well-designed, functional, durable products at a great price.
Since 1997 we have been designing effective small business website
online promotion techniques which will get your business found on Google.
Option to have excellent product photography and additional "product in context photography" where desired. We can also offer secure credit card payment on your website.
.....
Our Natural Search Strategy will get your website found
Make the most of your marketing budget: with no-nonsense, measurable results on major web search engines. Why waste your money on local newspaper advertising or
Pay Per Click campaigns when a properly-optimised website will get you
much higher returns and sales leads. Savvy Irish business is steadily moving online and cutting overheads to survive adverse trading conditions. Join them with BiggerPictureWeb.
Examples: Three of my Irish small-business clients enjoying top Organic (unpaid) Search Ratings on Bing and Google searches:
...
...
...
See
above: Three of my Irish small-business clients enjoying top organic
search ratings on Bing and Google searches. Why not join them?
"From bulbs to borders and woodland to wildlife, Carlow's Garden Festival is a great opportunity for budding and experienced gardeners and nature lovers to obtain practical advice and tips from some of Ireland’s most respected gardening and nature personalities. Now in its 9th year and widely recognised as the South-East’s premier gardening event, the festival offers the perfect break for flower, garden and nature lovers". Bigger Picture Web have designed the website, based on a beautiful Penhouse brochure design and have optimised the site for Google searches as well as provided stock and commissioned photography and sought incoming links as part of our web marketing service.
In the UK, many web-savvy small businesses are using YouTube to promote their businesses. Now that broadband has become widespread in Ireland, people's web-browsing habits are changing here too, with many web users looking at YouTube in preference to static websites.
We produce high quality YouTube movies to help promote businesses on the web.
With a combination of our high quality photography and stylish
slideshow movies, you can benefit from using the immense popularity of
YouTube and get a better Google page ranking too. Why not join the
YouTube revolution to inexpensively boost your web search results? Set-fee YouTube movie production available now. Please
contact us for details of this new service from BiggerPictureWeb and View Sample YouTube Movies at:
Are your potential customers finding you? or are they finding your competitors? In a price-sensitive market, you can make best use of your cash with an effective "website for Google" from BiggerPictureWeb. We have the track record to prove that our websites work for business.
Did you know?
Your competitors on the web are now those who share (or surpass) your search engine ranking. They are unlikely to be those you are familiar with.
Think about it - if someone searches the web and you are not highly placed you are losing business. There's an easy remedy: Hire me to optimise your website. (I
can also add YouTube movies to quickly boost your Page Ranking on
Google).
With more and more of today's shoppers in Ireland using the web to source product and services from all over the country, it makes sense to be online to meet them with an effective website.
Web Search Industry News
Page one presence essential in search results:
With only 2.5% of searchers going beyond page 1 of Google results, you'd better be on Page 1.
We will fast track your Google listing by links from our own highly-rated sites, getting your site up there in record time.
Our Promise: "We
can take your existing website and overhaul it for Google - all for a
set fee, depending solely on the number of pages with no hidden
extras".
BiggerPicturecan help your business adopt the same web marketing strategies as the most prominent companies to boost your profile and generate more sales leads. Our search engine optimisation work is informed by training with internet training market leaders Praxisnow.ie. Plus you get links from my own sites to fast-track your Google ranking.
