"The consumer is not an idiot - she is your wife" David Ogilvy, founder, Ogilvy & Mather Advertising
Testimonials:
"Sterling advice- it has certainly worked for the Connemara tour - thanks loads!" - Dublin Tour Company
"It's good to get all this feedback and enthusiasm, far more pro-active than we're used to. Manor Stone, Co. Laois"
"We are getting a good take up for Treleigh, certainly ahead of last years figures" Owners, Treleigh Four Star South Cornwall Holiday Accommodation."
"...the Carlow Garden Trail members were very happy with the design of the site - crisp and clear" Eileen O'Rourke - CEO, Carlow Tourism
"I was very pleased with the way my Crafts Council of Ireland portfolio looked...it wouldn't have looked half as good if it weren't for your brilliant photographs!" EJ Jewellery
Irish Photographic Federation Gold medal photography included in our website & photo packages
Why Choose Us?
Google rates your website by the number of high-quality incoming links (backlinks) as well as the way your website has been optimised to meet searches. Our own websites have been online for several years and are highly-rated by Google. As a client, we will provide 'backlinks' to your website. This will fast-track your Google Page Ranking and quickly get you up with the most highly-rated websites in your field.
Q. Why do I need SEO?
A. If Google can't find you, how will your potential customers?
UK SEO Testimonial: "We are getting a good take up for Treleigh, certainly ahead of last years figures" Owners, Treleigh Four Star South Cornwall Holiday Accommodation.
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Our Recent Irish SEO projects in South East Ireland:
Problem: No one can find your website. What now? Solution: It needs 'optimising' for Google searches.
How does it work?
We have developed a tried and tested method which we call our Natural Search Strategy. (See opposite column for more details). Forget Google Adwords, Pay Per Click campaigns and Social Media. You won't need them with our expert service. A once-off optimisation toghether with links from our highly-rated websites will boost your Google Page Ranking, yielding more enquiries for your products and services. A regular tweak will keep your website up there for less cost than one ineffective advert in a local paper.
How long does it take?
Usually within a week or so you'll be able to find your website by searching for the product or service you offer, rather than your company name.
How much will it cost me?
Starting at €450 to optimise a small website, we will add links from our sites to yours. We also tweak the page code on your website in a way Google will find very attractive.
You can also stop paying for Golden Pages entries and Pay Per Click campaigns once your site gets highly placed. An effective website optimisation from us can therefore save you money.
How do I start?
Look at our portfolio for examples and then contact us for a no-obligation look over your website and a very competitive, recession-busting quote.
What we do, how the use of the web is evolving in Ireland & how we use it for our clients.
Every successful small Irish business knows that keeping abreast of web developments becomes more important with every passing month. Gone are the days when everyone shopped locally or by personal recommendation. Nowadays most purchases (other than for food items and other day-to-day items) begin with a web search. People will travel or accept deliveries of products & services they want from anywhere in Ireland or even further afield.
Getting value from your marketing
As we all know, survival in a downturn means that every business must make the best use of it's financial resources. By far the best way to do this is through the web. That is where most people are now looking and it makes perfect sense to be online with an easily-found website.
More web traffic in 2012:
Web traffic in Ireland is significantly up from the same time last year. Smartphones, tablets and a growing web-savvy population mean that your customers will identify an item they want and then look for the best price online. Money is tight and people understandably want the best deal.
This is where we come in...
At Bigger Picture Web we avidly watch and analyse buying trends & web usage and we apply our research to our client's businesses. We recommend only what has been proven to work for our clients such as lead-in DoneDeal listings, YouTube business videos and Facebook entries which have 'backlinks' in them - back to the main website in other words.
1. Google looks for quality incoming links (backlinks) to your website. We provide these to our clients. (This is the reason you get email requests from strangers to swap links - don't be tempted. They invariably have a zero Google Page Ranking).
2. Research-based advertising has always succeeded and web marketing works in the same way. It is this we concentrate on because we know it works. All our clients enjoy good web search results, which is why they tend to stay with us.
3. Cut your overheads in any way you can but maintain your marketing at all costs. If customers cannot find you they won't buy from you and most Irish customers are now looking online.
Why not join them and discover how the web can really work for your business?
How to avoid paying for wasteful Google Adwords and Pay Per Click campaigns:
1. Paid listings can be purchased through Pay per Click 'PPC' such as Google's Adwords service and can achieve results almost instantly. However once you stop paying or 'bidding' your website will disappear altogether. What you really need is to be listed highly on Page 1, without paying per click.
2. The purpose of natural or organic optimisation is to achieve long-term high ranking listings in the 'free & natural' section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC. If you get us to redesign or optimise your site, you get high quality incoming links to your site and you don't have to waste time & money honing your PPC adwords campaign.
Did You Know - as few as 18% of searchers actually click on the paid adverts. Just like in a local paper, people know they are adverts and are wary. If you can get highly-placed web results, using natural, 'organic' search practices, you will get more people viewing your website. This has become our main area of business.
Think Bigger - think Bigger Picture Web:
We are different. We specialise in getting Natural Search Results for our clients on the web. We don't rely on trendy Social Media experiments. We expertly optimise websites to comply with Google best practice. Combined with backlinks from our own highly-rated sites, it adds up to a powerful combination. Simply put, using our Natural Search Strategy, we'll get traffic to your website.
See our portfolio page for active examples of Irish businesses.
But don't just take my word for all this. Read how people search the web:
"Search ads are being overlooked by internet users", according to a study conducted by User Centric, which revealed that while 100 percent of users looked at the organic search results on Google and Bing, just 28 percent checked out the right-hand side search ads on Google, and 21 percent did the same on Bing. The results highlight the growing importance of SEO (search engine optimisation) as users are increasingly ignoring ads and focusing instead on organic search results. Source: EMarketer.com
CASE STUDY - Google Search results boost.
Example of web search marketing for small businesses in Ireland:
before optimising - no SEO
After 11 years online, this very successful Irish company had a Google Page Ranking of just 1 (!). A content-managed site such as this will not achieve high rankings with Google unless the managing web company take the trouble to optimise the Page Titles, Descriptions, Alt text on images and seek quality incoming links. These are the elements which Google looks for in ranking a website.
Sadly for Irish businesses, this rarely occurs, leaving the website languishing on Page 2 or 3 of Google searches where few searchers venture (some 95% of searchers don't look beyond Page 1). Less sales leads and enquiries can make the difference between keeping afloat or going under in the harsh economic reality we all face.
After optimising by Bigger Picture Web
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Pay Per Click - why it doesn't always pay
Pay Per Click (PPC) will only yield results while you continue to pay. If you stop, the adverts vanish. Even when the adverts appear, only 18% of searchers click on paid adverts. Many general searches are not done by potential customers but you still pay when they click.
The goal for a business website is to be listed on 'organic' or unpaid seaches. This is what we specialise in doing. It not only works, it works out cheaper than most PPC campaigns and your website stays up there with only minor tweaking each month. We don't waste your time* with Social Media campaigns which only work for transient, shallow advertising stunts.
*We do however recommend YouTube for good incoming links which costs you nothing to set up. You can run a blog or Facebook page for updates if it suits your business. Again this is free but you still need an optimised website to get Google results.
What We Do Best
We optimise websites for organic results on Google by adding all the above elements, especially quality incoming links from our 3 established websites in Ireland and the UK, yielding fast and rapidly-rising page ranking on Google (which means more enquiries, more business opportunities and sales leads for our clients).
What are the costs?
A one-off optimisation of a medium-sized website costs less than 2 months average pay-per-click outlay and subsequent tweaks cost only €70 per hour, making this the most cost-effective marketing strategy open to Irish business online today. Small websites can be optimised for €400 upwards.
What do I do now?
Contact us for an estimate. We are a friendly, efficient company and our sites are hand-built and hosted in Ireland. As a client, you get links from our sites to yours, fast-tracking your Google Page Ranking.
Since 1997 we have been designing effective small business website
online promotion techniques which will get your business found on Google:
What is organic listing?
It is important to understand the difference between 'organic website optimisation' and 'paid listings'. Please see the diagram above. Basically the difference is cost. There is no ongoing cost for organic listings. We specialise in organic listings for small business websites.
WEBSITE OPTIMISATION PRICES:
OPTION 1:
Get a fully designed, unique and effective small 3 page website from €650 (plus domain name & hosting for €70 p.a.) Included is Google Search Optimisation so your website will appear very high up on Google searches within a
few days. (This is normally offered as a separate and expensive service
by web design companies).
OPTION 2:
Get
us to optimise your existing small website for Google. Depending on the size
of your site, this can be money well spent. Prices start from only €450 for a basic site, one-off optimisation. The bigger the website, the more you can expect to pay.
No contract - pull out at any time with no obligation
Why choose us?
We have a track record stretching back to 1997, designing well-positioned websites on Google.
Why settle for anything less? See portfolio for actual successful
business examples such as Stoneworld, Outdoorfun.ie, Carlow Tourism,
Garrison House self-catering, Butler Court Kilkenny, Moongate
More than 80% of all purchases now begin with a web search. We get your website or online video highly placed on Google or YouTube with our cost-effective service. See some examples here. We have the track record to get you up on Google.
Choose from a website 'SEO makeover' or a new website from scratch. Either way, you'll save time and money on pay per click or ineffective social media campaigns.
This simple online business video has accrued Over 23,000 targeted YouTube hits and counting. As used by smarter business.
We can drive more traffic to your website via YouTube and intelligent back-linking. Contact us for an affordable set-fee quote. Ideal for small business and accommodation service providers. Prices start from just €650.
"Online videos help build confidence in purchases"
52% of consumers who watch product videos say those videos make them more confident about purchases, according to Invodo. In a new study, the e-commerce video provider suggests that the main reason consumers stop watching a particular video is if it offers little information that helps with decision making; on the other hand, 66% of consumers who watch information-heavy videos about a product watch them two or more times before buying, Invodo says...
...The survey found that, while most respondents prefer videos that have been professionally produced, 30% of respondents say they are likely to buy products featured on videos made by users of those items. Still, 47% of respondents say that professionally produced videos seem more reliable.
"Up until now, retailers have had to make decisions about video without getting information from the most important stakeholder—their customers," says Invodo CEO Craig Wax. "In looking at real feedback from our study, it is crystal clear that consumers expect video as part of their shopping experience, and rely on it when making purchase decisions."
Video for Irish Business. We now offer an effective means of getting valuable backlinks to your website from YouTube.
A short business video promoting your business is an excellent way of generating website traffic for you. The movie file can also be used on your website and as a stand-alone display asset at trade shows.
Please see below for an example:
Over 20,000 YouTube hits and counting! (watch in Youtube for stats). We can drive more traffic to your website via YouTube and intelligent back-linking. Contact us for an affordable set-fee quote.
52% of all web traffic is video according to industry watchdog, eMarketer? Generate more targeted leads to your website by harnessing the power of video marketing and backlink generation. We can make you an effective short Youtube video which will boost your Page Ranking and will generate website traffic. We add a live link back to your website, making it easy for viewers to visit your website.
In the UK, many web-savvy small businesses are using YouTube to promote their businesses. Now that broadband has become widespread in Ireland, people's web-browsing habits are changing here too, with many web users looking at YouTube in preference to static websites.
We produce high quality YouTube movies to help promote businesses on the web.
With a combination of our high quality photography and stylish
slideshow movies, you can benefit from using the immense popularity of
YouTube and get a better Google page ranking too. Why not join the
YouTube revolution to inexpensively boost your web search results? Set-fee YouTube movie production available now. Please
contact us for details of this new service from BiggerPictureWeb and View Sample YouTube Movies at:
JM Polytunnels Hugely popular garden polytunnel manufacturer
Discover how Your Business will benefit from our innovative Natural Search Strategy:
Our very effective Natural Search / SEO work includes:
Highly-rated incoming links from our own highly-placed websites (Google ranks your website by the number of quality incoming links from other websites). This link strategy fast-tracks your Google Page Ranking. I only link to my clients. The single most important element of SEO.
How to get your website up on Google: The following steps must be taken to get a good Google listing.
Page Titles and Descriptions - arguably the most important part of a website (after quality incoming links) so far as Google's Page Ranking algorithms are concerned. We spend a lot of time getting these right so you get higher listings and more sales leads from your website.
ALT (image) tags packed with search terms to boost your Google Page Ranking. Make your photos boost your web search results with these often-neglected codes.
Body Copy keywords. These may get picked up by Google so a well-written paragraph containing search terms (or 'keywords') can help boost your search results on Google.
The Social Media Myth.
A lot of hokum has been talked about Social Media. Does anyone really want an hourly Tweet about your business? Probably not.
By contrast, a straightforward Facebook page can help - ONLY if you include a backlink to your website with each update. People can Like and share your FB page so it suits retail businesses more than others.
YouTube (owned by Google) will provide a valuable and quickly-listed backlink to your website. We make short business videos for a set fee and these have worked well in bringing in new customers: click for example
Keywords:
Whatever happened to Keywords? A few years ago, 'Keywords' were the answer to getting your website found. Sadly, these were manipulated by dodgy characters who tried to piggyback on certain phrases to get their websites up on searches. Google got wise to this and its' indexing robots do not now read the Meta tags (keywords) in your page code. This gives users a better search result but presents a challenge to optimisation of websites.
The good news is that Keywords can still be used but are better placed within your Page Titles, Description, Alt text (for images) and backlinks. This is how we build successful, Google-friendly websites. Along with our quality links to your site, it guarantees that Google will look favourably on your website.
Anyone can do these intial SEO steps but we provide valuable incoming links (backlinks) to our clients' websites. This fast-tracks a Google listing (or relisting). If a client decides to move on from us, we remove our links as we cannot be responsible for websites we no longer optimise.
Did you know? Your competitors on the web are now those who share (or surpass) your search engine ranking. They are unlikely to be those you are familiar with.
Think about it - if someone searches the web and you are not highly placed you are losing business. There's an easy remedy: Hire me to optimise your website. (I
can also add YouTube movies to quickly boost your Page Ranking on
Google). With more and more of today's shoppers in Ireland using the web to source product and services from all over the country, it makes sense to be online to meet them with an effective website.
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OK - I get it, but does it really work?
It does work, surprisingly quickly. See examples: Three of my Irish small-business clients enjoying top Organic (unpaid) Search Ratings on Bing and Google searches:
If your Google Page Ranking is less than 3, you are missing out on traffic and enquiries. Our web marketing strategy has been evolved since 1997 and is tested & proven to work (quickly and ethically). Give us a call to discuss how we can make your website rise above the commonplace and start to bring in sales leads for your business: See our portfolio here
We
build well-designed, functional, durable products at a great price.
Since 1997 we have been designing effective small business website
online promotion techniques which will get your business found on Google.
Option to have excellent product photography and additional "product in context photography" where desired. We can also offer secure credit card payment on your website.
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Our Natural Search Strategy will get your website found
Make the most of your marketing budget: with no-nonsense, measurable results on major web search engines. Why waste your money on local newspaper advertising or
Google Pay Per Click campaigns when a properly-optimised website will get you
much higher returns and sales leads. Savvy Irish business is steadily moving online and cutting overheads to survive adverse trading conditions. Join them with BiggerPictureWeb. We've been optimising websites successfully since 1997. What other Irish-based web company can match that?
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Examples: Three of my Irish small-business clients enjoying top Organic (unpaid) Search Ratings on Bing and Google searches:
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See
above: Three of my Irish small-business clients enjoying top organic
search ratings on Bing and Google searches. Why not join them?
"From bulbs to borders and woodland to wildlife, Carlow's Garden Festival is a great opportunity for budding and experienced gardeners and nature lovers to obtain practical advice and tips from some of Ireland’s most respected gardening and nature personalities. Now in its 9th year and widely recognised as the South-East’s premier gardening event, the festival offers the perfect break for flower, garden and nature lovers". Bigger Picture Web have designed the website, based on a beautiful Penhouse brochure design and have optimised the site for Google searches as well as provided stock and commissioned photography and sought incoming links as part of our web marketing service.
Are your potential customers finding you? or are they finding your competitors? In a price-sensitive market, you can make best use of your cash with an effective "website for Google" from BiggerPictureWeb. We have the track record to prove that our websites work for business.
We offer Search Marketing for a set fee
We will fast track your Google listing by links from our own highly-rated sites, getting your site up there in record time.
Our Promise: "We
can take your existing website and overhaul it for Google - all for a
set fee, depending solely on the number of pages with no hidden
extras".
BiggerPicturecan help your business adopt the same web marketing strategies as the most prominent companies to boost your profile and generate more sales leads. Our search engine optimisation work is informed by training with internet training market leaders Praxisnow.ie. Plus you get links from my own sites to fast-track your Google ranking.
Our Guarantee: By carrying out the above Natural Search Strategy steps and having our own links to your website you'll see a marked improvement in your website Google Page Ranking. Your website will therefore be highly placed on Google searches, generating interest in your products and services.
